by Guy East | Jan 8, 2021 | Blog
The antidote to a performance-based identity is what we call a purpose-based identity. Purpose-based athletes are those who find purpose in the process and not in the end result. They are grateful for each day, they are thankful that they are able to train, and they... 
by Guy East | Jan 7, 2021 | Blog
Performance-Based Identity When young athletes first start playing sport, they fall in love with the joys of playing catch with dad, shooting hoops with the boys or riding a bike and experiencing the rush of wind in your face. Sport has the power to give us an immense... 
by Guy East | Jan 6, 2021 | Blog
The everyday training routines that we adopt can sometimes feel like they drag on and on. The early mornings, late nights, strict diets, routine weight lighting, and training are all required to be the best but they can feel mundane unless we become intentional about... 
by Guy East | Jan 5, 2021 | Blog
Sports is an insulated world. Athletes close themselves off to the outside to remain focused and remove distractions. To be the best we have to work hard, achieve results and perform. We’re not afraid of doing the hard work to produce the outcomes we desire. It’s that... 
by Guy East | Jan 5, 2021 | Blog
2020 was a year for the record books. It took a toll on all of us in varying degrees. Our organization felt the effects as we had ceased operations in March. Additionally, Athletes have been hit hard this year with the cancelation of so many competitions and the... 